AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in the Middle East: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps in the Middle East on iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top beauty retail apps on iOS in the Middle East showed varied performance trends, as reported by Sensor Tower. Here's a closer look at how these apps fared in terms of weekly downloads and active users.
Nice one | نايس ون experienced a significant rise in weekly downloads, starting at 15K in early April and peaking at 23K by the end of May. Active users also increased, reaching nearly 495K in late May before stabilizing around 463K at the end of June.
Sephora KSA: Beauty, Makeup had fluctuating weekly downloads, with a high of 16K in late May. Active users saw a dramatic increase to 174K in late June, signaling a growing engagement with the app.
دار الاميرات Dar Alamirat showed a gradual increase in weekly downloads, beginning at 7K and reaching 12K by the end of June.
Golden Scent قولدن سنت maintained a steady download rate, peaking at over 12K in early April and again in late May. Active users declined from 127K to around 83K by the end of the quarter, indicating a shift in user engagement.
Whites | وايتس experienced a varied download pattern, with a peak of 9K in late May. Active users remained relatively stable, hovering around 56K throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
